Go 3D! My favorite medium has finally gotten it's day in court after years of criticism. 3D TV is the preferred method of TV viewing. The study conducted by the ESPN Research + Analytics department proves that 3D is definitely the wave of the future. This study was done in Nov. 2010 but I just found it and had to share.
There is a great article on the whole process of the study and the conclusions. From ESPN Media Zone: "Conducted over the course of the 2010 FIFA World Cup, this is one of the most ambitious studies of 3D viewing to date. Participants were tested prior to 3D viewing, in test and post test to garner a wide range of information. Testing was completed at the Disney Media & Advertising Lab which was developed to better understand the emotional drivers of audience behavior and physiological reactions to advertising. The facility conducts year-round tests using the most advanced research techniques including biometric measurement tolls to evaluate engagement and emotional responses."
Here is the link to the full article.
I am ready to break out the champagne! I have been a huge fan of 3D since it first arrived on the scene, and was one of the first to get a 3D TV. 3D rocks, ladies and gents, and if you don't have a 3D TV yet, you'd do well to add one to your wish list. You just don't know what you're missing if you have never experienced 3D TV.